New Year, New Goals: Building a Winning Direct Mail Marketing Plan for 2025
Marketing
DECEMBER 23, 2024

New Year, New Goals: Building a Winning Direct Mail Marketing Plan for 2025

A new year means new opportunities. If you’re serious about growing your real estate business in 2025, now’s the time to get your direct mail marketing plan dialed in. The truth is, success in...

Why Direct Mail Marketing Still Matters in a Digital World
Marketing
DECEMBER 10, 2024

Why Direct Mail Marketing Still Matters in a Digital World

In an age dominated by digital marketing tools, you might assume direct mail is obsolete—but it’s far from it. In fact, direct mail stands out more than ever as people are inundated with emails,...

Effective Direct Mail Strategies for Real Estate Investors
General
OCTOBER 16, 2024

Effective Direct Mail Strategies for Real Estate Investors

Effective Direct Mail Strategies for Real Estate Investors Creating effective direct mail strategies is crucial for real estate investors looking to stand out in a competitive market. If you want to enhance your direct...

What is Direct Mail Marketing in Real Estate?
General
OCTOBER 16, 2024

What is Direct Mail Marketing in Real Estate?

Direct mail marketing is a powerful tool for real estate professionals looking to reach potential clients. If you’re interested in maximizing your marketing strategy, our personalized coaching sessions can guide you through the essentials...

Direct Mail Mastery: Why is your Direct Mail campaign not working
Best Practices
DECEMBER 15, 2023

Direct Mail Mastery: Why is your Direct Mail campaign not working

In the realm of real estate marketing, direct mail has stood the test of time as a powerful tool for connecting with prospects and generating leads. At Open Letter Marketing, we’ve embraced this traditional...

Why Should I Send Real Estate Postcards? 

Why Should I Send Real Estate Postcards? 

Real estate postcards have been used for decades as a powerful marketing tool to connect with property owners, promote businesses, and generate leads. In today’s digital age, it may seem like direct mail marketing is a thing of the past, but real estate postcards are still an effective way to connect with motivated sellers. 

5 Reasons Why Your Real Estate Mailers Aren’t Gaining Traction
Best Practices / Marketing
APRIL 5, 2023

5 Reasons Why Your Real Estate Mailers Aren’t Gaining Traction

Direct mail marketing is one of the most effective ways real estate investors turn prospects into leads – but that doesn’t mean every campaign is a winner. If your campaigns are falling flat, there is a reason.

Why Are Real Estate Postcards So Effective?
Postcards
JANUARY 4, 2023

Why Are Real Estate Postcards So Effective?

Over the last two decades, our world transformed from a largely analog space to almost entirely digital. But that doesn’t mean that some of our more old-fashioned methods have stopped working. For example, direct mail marketing, especially real estate postcards, is still one of the most powerful tools in an investor’s arsenal.

What Is Direct Mail Marketing
General
NOVEMBER 16, 2022

What Is Direct Mail Marketing

If you are trying to market your real estate business, there are a lot of methods out there for you to try. One of the oldest and most effective methods is direct mail marketing.

How To Get Handwritten Real Estate Letters (Without Writing Them Yourself)
Best Practices / Marketing
OCTOBER 31, 2022

How To Get Handwritten Real Estate Letters (Without Writing Them Yourself)

If you are running a direct mail campaign for your real estate business you want to use every tool at your disposal to make sure your message gets noticed. And what better way is there to get noticed through the mail than with actual, handwritten real estate letters?