The most successful real estate investors aren’t chasing cold leads or relying on luck. They’re consistently targeting off-market properties, reaching high-equity homeowners, and stacking their pipeline with motivated seller leads—all through precision-targeted direct mail....

When it comes to real estate, standing out is essential. Whether you’re targeting motivated sellers or looking to close more deals, direct mail is a proven strategy to cut through the noise and connect...

When I started working for Open Letter Marketing, I made the same mistake many real estate investors make: I went for the “affordable” solutions. I tried at least seven CRMs to manage our leads....

A new year means new opportunities. If you’re serious about growing your real estate business in 2025, now’s the time to get your direct mail marketing plan dialed in. The truth is, success in...

I get it—holiday dinners are sacred. The last thing anyone wants is a disruptive cold call or an intrusive ad popping up during family time. That’s what makes direct mail different: it respects your...

In an age dominated by digital marketing tools, you might assume direct mail is obsolete—but it’s far from it. In fact, direct mail stands out more than ever as people are inundated with emails,...

People always ask me about the difference between First-Class and Standard Class mail. While I won’t dive too deep into the details, here’s the quick rundown: First-Class costs more, reaches mailboxes faster, and provides...

When I first joined Open Letter Marketing, I used to dread seeing that stack of returned mail from USPS. It felt like a waste—until I saw Justin’s reaction. His eyes lit up when he...

The benefits of direct mail marketing for real estate investors are numerous. If you’re looking to enhance your marketing strategy, our coaching sessions can help you understand how to leverage these benefits effectively. At...