Real estate direct mail marketing is one of the most effective tools for real estate investors, but it only works if done right. Too often, investors make simple mistakes that cost them time, money,...

Direct mail remains one of the most effective ways for real estate investors to connect with motivated sellers and property owners. Unlike digital ads that vanish after a scroll, physical mailers create a tangible...

Real estate direct mail marketing isn’t just about sending postcards or letters; it’s about strategy, psychology, and timing. While many real estate investors stick to basic “We Buy Houses” postcards, few truly understand the...

In an era dominated by digital ads, direct mail remains a powerhouse—boasting a 112% average ROI. In 2025, marketers are re-evaluating their stacks, and what’s standing out might surprise you. Direct mail is outperforming...

The most successful real estate investors aren’t chasing cold leads or relying on luck. They’re consistently targeting off-market properties, reaching high-equity homeowners, and stacking their pipeline with motivated seller leads—all through precision-targeted direct mail....

When it comes to real estate, standing out is essential. Whether you’re targeting motivated sellers or looking to close more deals, direct mail is a proven strategy to cut through the noise and connect...

When I started working for Open Letter Marketing, I made the same mistake many real estate investors make: I went for the “affordable” solutions. I tried at least seven CRMs to manage our leads....

A new year means new opportunities. If you’re serious about growing your real estate business in 2025, now’s the time to get your direct mail marketing plan dialed in. The truth is, success in...

I get it—holiday dinners are sacred. The last thing anyone wants is a disruptive cold call or an intrusive ad popping up during family time. That’s what makes direct mail different: it respects your...