Direct Mail – The Holiday Marketing Tactic That Doesn’t Interrupt Holiday Dinners

12/23/2024 by Kayla

Direct Mail – The Holiday Marketing Tactic That Doesn’t Interrupt Holiday Dinners

I get it—holiday dinners are sacred. The last thing anyone wants is a disruptive cold call or an intrusive ad popping up during family time. That’s what makes direct mail different: it respects your audience’s time and space.

Here’s the deal… during the holidays, people are busy juggling family, shopping, and festivities. Unlike phone calls or digital ads that demand immediate attention, direct mail sits quietly in their mailbox, waiting for them to engage when it’s convenient. It’s a more considerate and effective approach during the busiest season of the year.

What’s even better? Direct mail doesn’t just wait—it delivers. Studies show that physical mail captures attention longer and drives higher engagement rates than digital ads. It’s tangible, memorable, and doesn’t get lost in the noise of the holiday season.

Don’t miss the opportunity to reach your audience when they’re ready to connect. A perfectly timed mailer could mean closing a deal while everyone else is getting sent to voicemail.

Book a Free Coaching Call today to learn how to leverage direct mail this holiday season and make your campaigns stand out without interrupting the holiday cheer.

You May Also Like...

JANUARY 2, 2019

We’ve made it our business at Open Letter to help you get the most out your direct mail throughout the year.  Things are a bit different during the holidays, so how should you change...

Direct Mail During the Holidays: Seven Tips For Success
JUNE 27, 2020

When creating direct mail pieces to send to their leads, many people focus on the content. While this is certainly important since you want to get your message across, images can enhance your mailers...

Images in Mailers: Should I Use Them?
JULY 23, 2019

Ever see one of those ads pop up while you’re browsing online? Wouldn’t it be awesome if you could get directly in front of the eyes of the people whose houses you want to...

Understanding the Basics of IP Marketing