Why Cheap Marketing Costs You More in the Long Run

When I started working for Open Letter Marketing, I made the same mistake many real estate investors make: I went for the “affordable” solutions. I tried at least seven CRMs to manage our leads. None of them did everything we needed, so I spent countless hours piecing systems together, managing integrations, and fixing endless inefficiencies.

I thought I was saving money—but in reality, it cost me far more in wasted time, energy, and missed opportunities.

Then, we finally took the leap. We invested in a system that could do it all. At first, I was hesitant about the upfront cost, but looking back, my only regret is not doing it sooner.

That’s exactly how direct mail is for real estate investors. Cheap marketing might seem like a good idea, but here’s the reality:

1. It Doesn’t Convert. Poor-quality campaigns get ignored, meaning fewer leads, fewer deals, and wasted money.
2. It Costs You Time. Fixing cheap marketing takes hours—tweaking lists, reworking designs, or chasing missed opportunities.
3. It Drains Resources. The energy you spend trying to “make it work” could’ve been focused on closing deals.

A premium direct mail campaign, on the other hand, is a smart investment. With the right strategy, targeted audience, and professional creative, your mail gets noticed—and gets results. It’s not just marketing; it’s a growth engine for your business.

Cheap marketing is expensive noise. Premium marketing is measurable ROI.

Make the smarter investment today, and your future self will thank you.

Book a Free Coaching Call today and learn how to build a direct mail strategy that delivers real results.