12/15/2023

Justin, a dedicated real estate investor, had high hopes when he launched his direct mail campaign. He poured his heart into the project, dreaming of the success it would bring. However, he neglected the...

The Cost of Ignoring Strategic Timing and Frequency in Direct Mail
11/16/2022

If you are trying to market your real estate business, there are a lot of methods out there for you to try. One of the oldest and most effective methods is direct mail marketing.

What Is Direct Mail Marketing
11/4/2021

Marketing directly to homeowners is the best strategy for today’s competitive housing market. Off-market deals are the winning choice for real estate investors. Bright MLS had the following to say about this topic: “Bright’s...

Marketing Direct to Home Sellers
10/30/2021

Postcards, handwritten letters, tri-fold flyers. So many options to choose from. How do you know which mailer is the best type for your real estate investment business? The answer isn’t as clear as you...

Which Direct Mailer Type is Best for Your Business
8/24/2021

As a real estate investor, you don’t want to overlook houses in probate. They have great potential because many heirs don’t want to be stuck with a home or property they don’t need. However,...

Mailing to Probate Leads
8/19/2021

If you have an affiliate program but it isn’t living up to its full potential, you might want to consider becoming a coach or mentor. In this role, you can teach and encourage others...

Affiliate Program: Are You a Coach or a Mentor?
8/16/2021

William Wrigley Jr. is credited to the invention of direct marketing with his first mass mailing of Wrigley’s chewing gum. The story is intriguing in its own right, and it can provide valuable information...

The Invention of Direct Marketing
1/11/2021

We know you’re busy and time is precious. We offer the option to call us during regular business hours or fill out the web form for us to contact you. We also offer a...

Get to Know Our Customer Success Team
8/31/2020

When you send out hundreds or thousands of direct mailing pieces, you may wonder if a return address is necessary. As you design your postcard or handwritten letter, you may wonder if there is...

Return Mail Address: Do I Need One?
6/25/2020

The professional email letter is one of the most popular up and coming products offered at Open Letter Marketing. It has a high open rate and is easy to read. It is designed like...

Product Spotlight: Professional Email Letter