Why Cheap Marketing Costs You More in the Long Run
Best Practices
DECEMBER 23, 2024

Why Cheap Marketing Costs You More in the Long Run

When I started working for Open Letter Marketing, I made the same mistake many real estate investors make: I went for the “affordable” solutions. I tried at least seven CRMs to manage our leads....

Unlock the Power of Direct Mail in Your Real Estate Investments
Best Practices / Marketing
MARCH 6, 2024

Unlock the Power of Direct Mail in Your Real Estate Investments

The Critical Role of Direct Mail in Real Estate Investments Direct mail stands out as a powerful tool, capable of cutting through the clutter of digital advertisements to deliver personalized, impactful messages directly to...

The Cost of Ignoring Strategic Timing and Frequency in Direct Mail
Best Practices / General / Marketing
DECEMBER 15, 2023

The Cost of Ignoring Strategic Timing and Frequency in Direct Mail

Justin, a dedicated real estate investor, had high hopes when he launched his direct mail campaign. He poured his heart into the project, dreaming of the success it would bring. However, he neglected the...

Direct Mail Dynamo: Crafting Messages That Resonate
Best Practices / Marketing
DECEMBER 15, 2023

Direct Mail Dynamo: Crafting Messages That Resonate

In real estate, the power of direct mail lies in its personal touch and direct reach. But what sets apart effective mailers from the rest is their content. Direct mail remains a potent tool...

Direct Mail Mastery: Why is your Direct Mail campaign not working
Best Practices
DECEMBER 15, 2023

Direct Mail Mastery: Why is your Direct Mail campaign not working

In the realm of real estate marketing, direct mail has stood the test of time as a powerful tool for connecting with prospects and generating leads. At Open Letter Marketing, we’ve embraced this traditional...

Why Should I Send Real Estate Postcards? 

Why Should I Send Real Estate Postcards? 

Real estate postcards have been used for decades as a powerful marketing tool to connect with property owners, promote businesses, and generate leads. In today’s digital age, it may seem like direct mail marketing is a thing of the past, but real estate postcards are still an effective way to connect with motivated sellers. 

5 Reasons Why Your Real Estate Mailers Aren’t Gaining Traction
Best Practices / Marketing
APRIL 5, 2023

5 Reasons Why Your Real Estate Mailers Aren’t Gaining Traction

Direct mail marketing is one of the most effective ways real estate investors turn prospects into leads – but that doesn’t mean every campaign is a winner. If your campaigns are falling flat, there is a reason.

How To Get Handwritten Real Estate Letters (Without Writing Them Yourself)
Best Practices / Marketing
OCTOBER 31, 2022

How To Get Handwritten Real Estate Letters (Without Writing Them Yourself)

If you are running a direct mail campaign for your real estate business you want to use every tool at your disposal to make sure your message gets noticed. And what better way is there to get noticed through the mail than with actual, handwritten real estate letters?

5 Ways To Get More Real Estate Leads
Best Practices / Marketing
SEPTEMBER 30, 2022

5 Ways To Get More Real Estate Leads

If you are a real estate investor, your leads list is the lifeblood of your business – and your ability to turn leads into deals will determine whether or not you are successful at what you do. But before you can start making deals, you need to be able to build high-quality prospects and leads lists that will propel your business forward.

What Makes An Attractive Real Estate Postcard?
Best Practices / Postcards
SEPTEMBER 6, 2022

What Makes An Attractive Real Estate Postcard?

If you are a real estate investor looking for leads, you already know how important direct mail marketing is. But what can you do to ensure your real estate postcards convert as best as possible?