3/6/2024

The Critical Role of Direct Mail in Real Estate Investments Direct mail stands out as a powerful tool, capable of cutting through the clutter of digital advertisements to deliver personalized, impactful messages directly to...

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12/15/2023

Justin, a dedicated real estate investor, had high hopes when he launched his direct mail campaign. He poured his heart into the project, dreaming of the success it would bring. However, he neglected the...

The Cost of Ignoring Strategic Timing and Frequency in Direct Mail
12/15/2023

In real estate, the power of direct mail lies in its personal touch and direct reach. But what sets apart effective mailers from the rest is their content. Direct mail remains a potent tool...

Direct Mail Dynamo: Crafting Messages That Resonate
12/15/2023

In the realm of real estate marketing, direct mail has stood the test of time as a powerful tool for connecting with prospects and generating leads. At Open Letter Marketing, we’ve embraced this traditional...

Direct Mail Mastery: Why is your Direct Mail campaign not working
4/21/2023

Real estate postcards have been used for decades as a powerful marketing tool to connect with property owners, promote businesses, and generate leads. In today’s digital age, it may seem like direct mail marketing is a thing of the past, but real estate postcards are still an effective way to connect with motivated sellers. 

Why Should I Send Real Estate Postcards? 
4/5/2023

Direct mail marketing is one of the most effective ways real estate investors turn prospects into leads – but that doesn’t mean every campaign is a winner. If your campaigns are falling flat, there is a reason.

5 Reasons Why Your Real Estate Mailers Aren’t Gaining Traction
10/31/2022

If you are running a direct mail campaign for your real estate business you want to use every tool at your disposal to make sure your message gets noticed. And what better way is there to get noticed through the mail than with actual, handwritten real estate letters?

How To Get Handwritten Real Estate Letters (Without Writing Them Yourself)
9/30/2022

If you are a real estate investor, your leads list is the lifeblood of your business – and your ability to turn leads into deals will determine whether or not you are successful at what you do. But before you can start making deals, you need to be able to build high-quality prospects and leads lists that will propel your business forward.

5 Ways To Get More Real Estate Leads
9/6/2022

If you are a real estate investor looking for leads, you already know how important direct mail marketing is. But what can you do to ensure your real estate postcards convert as best as possible?

What Makes An Attractive Real Estate Postcard?
11/2/2021

Surprisingly, a large number of real estate investors don’t have a professional logo as part of their direct mail or other marketing strategies. They are often individuals who work with a team, but even...

Do I need a Logo?