Returned Mail: A Hidden Goldmine for Direct Mail Marketing

When I first joined Open Letter Marketing, I used to dread seeing that stack of returned mail from USPS. It felt like a waste—until I saw Justin’s reaction. His eyes lit up when he saw the returned mail, and I had to ask why he wasn’t discouraged.

Returned mail can actually be a hidden goldmine. Those yellow nixie labels from USPS don’t just mark the return; they provide clues about why it happened—like “Not Deliverable As Addressed,” “Vacant,” “Deceased,” or “NCOA Expired.” Each of these is a potential deal opportunity just waiting to be explored.

Instead of seeing returned mail as a setback, view it as a strategic advantage. By understanding the reasons for return, you can tailor your follow-up actions and implement effective skip tracing techniques to reconnect with these leads. Each returned piece of mail represents a chance to uncover hidden deals that your competitors may overlook.

So, don’t write off your returned mail. Start skip tracing, follow up, and watch those hidden deals come to life.

Book a Free Coaching Call today to learn how to turn your returned mail into profitable opportunities and maximize your direct mail marketing strategy.