Proper Data Hygiene
By Justin PUBLISHED ON MARCH 22, 2021
Did you know that over 5.3 million homes were sold in 2019? That information is according to the National Association of Realtors (NAR). An even more important question for you is how many of those homes were still on your lead lists in 2020?
Wasted Dollars
If you have set up a direct mail campaign for your lead list, you’re sending out hundreds or thousands of mailers. You have to pay for the mailer and the postage, which can add up over time, especially if you take advantage of the benefits of multi-mailing campaigns. However, you’re wasting money if those leads are out of date.
For others, you may have outdated contact information or just bad addresses that prevent your mailers from getting to the recipient. If you don’t want to waste money on leads that won’t go anywhere, you need to clean your lists.
Open Letter Marketing offers a solution for lists that need to be updated. You can have your lists scrubbed and get the latest data for the leads. Our system provides the latest information for leads with email addresses as well as physical addresses.
To make marketing even easier, you can use our all-in-one solution with OLM InvestorHub. This platform provides a comprehensive way to keep track of all your leads while cleaning up lists to ensure you’re saving money on mailings with the best and most accurate data.
InvestorHub also provides you with the best leads, allowing you to focus most of your time and money on quality leads. Use it to identify your best marketing segments for a more customized approach.
You can schedule a live consult to find out if InvestorHub is right for your company. Call our Customer Success team at 978-269-0245 to find out more about InvestorHub and proper data hygiene for your lead lists.
