How to Write Copy for Real Estate Mailers That Get Sellers to Respond

A Practical Guide for Investors Who Want More Calls

Design gets attention.
Copy gets responses.

If your mailers aren’t converting, the problem usually isn’t the list or the format — it’s the message.

Here’s how to write copy that actually makes sellers pick up the phone.

Step 1: Write to One Person, Not a Market

The biggest mistake investors make?

Writing like a business instead of a human.

❌ “We buy houses for cash in any condition.”
✅ “I’m looking to buy a home in your area and can make the process simple.”

People respond to people, not companies.

Step 2: Lead With the Seller’s Problem

Your prospect cares about:

• Speed
  
• Certainty
  
• Simplicity
  
• Avoiding repairs or fees
  

They do not care about:

• Your experience
  
• Your portfolio
  
• Your company size
  

Strong opening examples:

• “Need to sell your house without repairs or showings?”
  
• “Inherited a property you don’t want to manage?”
  
• “Tired of dealing with tenants or vacancies?”
  

Make it about them, not you.

Step 3: Keep It Simple (Really Simple)

High-performing mailers usually follow this formula:

1. Problem
   
2. Solution
   
3. Clear CTA
   

Example:

“If you’re thinking about selling your home, I’d like to make you a simple cash offer. No repairs. No commissions. No pressure.
Call or text me at (555) 123-4567.”

That’s it.

No paragraphs.
No buzzwords.
No fluff.

Step 4: Use One Clear Call to Action

Too many CTAs kill response rates.

Choose one:

• Call
  
• Text
  
• Scan QR code
  

And make it obvious.

✅ “Call or text me directly at…”
❌ “Visit our website, email us, or follow us on social media…”

Step 5: Match Copy to Campaign Stage

Campaign Stage	Message Focus
First touch	Awareness + curiosity
Second touch	Trust + credibility
Third+	Urgency + motivation

Your copy should evolve as familiarity increases.

Final Takeaway

Great mail copy:

• Sounds human
  
• Solves a real problem
  
• Uses simple language
  
• Has one clear action
  
• Repeats consistently
  

At OLM, we see the best results when copy is conversational, honest, and repeated over time.