Keeping a Lead List Up to Date
3/9/2021 by Justin
A lead list is a critical component to your marketing campaign. However, it only works as far as how accurate it is. Keeping it clean and up to date is one of the most important tasks for any real estate investor. However, it can also be time-consuming unless you have the right tools.
List Scrubbing
List scrubbing is one of the most effective ways to clean up your lead lists. When you use our list scrubbing service, you get bad addresses removed and updated addresses available for a better ROI. List scrubbing includes several components, including finding those where the person is deceased or the property is vacant. The cost is minimal for all the work the service provides.
Skip Tracing
Another way to ensure your lead lists are accurate is with skip tracing. You simply format the list correctly and submit it. In return, you get up to three additional addresses with five phone numbers and three email addresses to work with whatever campaign you have planned. The first record for each name on the list is the most recent, making it easy to identify those that should be marketed to.
Skip tracing with OLM uses public records and proprietary data for the best accuracy. You get the information emailed directly to you as soon as the data is run through the system. Fast and accurate results mean you can start your marketing campaign sooner.
Don’t waste time and money marketing to a lead list that is out of date and inaccurate. Use skip tracing and list scrubbing to clean up your lists for better results. To learn more about these services and how Open Letter Marketing can help you, contact us at 978-269-0245.
