From Cold Calls to $500K: How Probate Mail & PPC Built a Deal Machine
Episode 10| By Justin Silverio|5 days ago
What’s actually generating revenue right now in direct to seller marketing—and how can you scale it without burning out?
In this episode of Everything Direct to Seller Marketing, Justin Silverio sits down with Kevin Hart and Mike Gorious of Joe Homebuyer Louisville, who crossed $500K+ in revenue in just 6 months using a smart mix of probate mail, PPC, and forgotten CRM leads most investors ignore.
Kevin and Mike break down the systems, strategy, and partnership that took them from solo investors to a scalable franchise—plus how they’re building a long-term operation with real marketing, not random luck.
Here’s what you’ll learn:
✅ Why inbound PPC leads and probate mail are outperforming cold calling
✅ How they pulled 3 contracts in 2 weeks from “old” leads
✅ The exact follow-up sequence they use after mailing
✅ How the Joe Homebuyer franchise model helped them hire and scale
✅ Their advice for partnering the right way—and what to avoid
✅ Why most wholesalers miss easy deals by limiting their exit strategies
Whether you’re flipping, wholesaling, or just building your first campaign—this episode reveals how to turn real leads into real revenue using direct mail and digital ads that actually convert.
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