Platform Features

Your Direct Mail Platform.

Target and send direct mail at any volume, then track every response back to the piece that drove it.

  • Free address verification
  • 2-day turnaround
  • CRM-triggered sends
Open Letter Connect hero dashboard with CRM trigger and QR code tracking

Template Builder

Create the mailpiece your way.

Choose the workflow that fits your team, then keep every creative asset organized in one place.

Build it yourself

Use the drag and drop editor.

Create polished mailpieces directly in OLC with a visual builder made for direct mail.

  • Add text, imagery, shapes, logos, and brand elements.
  • Control layout visually without leaving the platform.
  • Save reusable creative to your template library.

Sell smarter. Mail better.

Build a direct mail piece with brand styling, imagery, and response tracking.

Template Library

Hundreds of premade templates, ready to customize.

HVAC postcard template
Roofing postcard template
Landscaping postcard template
Real estate agent postcard template
Real estate investor postcard template

Mail Formats

Choose the format that fits the campaign.

Create everything from postcards to high touch letters and folded mailers without leaving the platform.

Landscaping postcard template4ร—66ร—96ร—119ร—12

Postcards

4ร—6, 6ร—9, 6ร—11, and 9ร—12.

Personal Letters

A personal-style letter and envelope built for one-to-one outreach.

Professional Letters

Polished, business-ready letters for branded communication.

OPEN HERE

Snap Packs

Sealed-edge mailers designed to stand apart and invite opening.

Alex Morgan
24 Main Street
Boston, MA

Real Penned Letters

Written with real blue ink for an authentic handwritten look.

YOUR MESSAGE
6ร—18 bi-fold ยท 8.5ร—11 tri-fold

Self Mailers

Bi-fold and tri-fold formats with more room to tell the story.

Exclusive Add-ons

Make each piece more relevant.

Add property-specific creative and offer data to campaigns when you want the mail piece to feel built for the recipient, not just addressed to them.

Google Street View

Add a recognizable image of the recipient's property directly into the creative.

Property Values

Bring property-value data into the piece as a dynamic personalization element.

Personalized Offers

Use offer data dynamically so the creative can reflect a more specific value proposition.

Audience Builder

Find the right consumers and businesses with smarter targeting.

Build targeted consumer or business audiences around the exact geography that matters to your campaign. Start with an address, target nearby records by radius, draw a custom area on the map, or upload a list you already have.

  • Use consumer and business data to build the audience that fits your campaign.
  • Use radius targeting around a property, office, job site, or service area.
  • Draw a custom geographic area or import and manage the lists you already use.
Build an audience
ConsumerBusiness
Radius targeting map centered on Andover
RadiusDraw areaUpload list
Starting point123 Main St, Andover, MA
AudienceConsumers nearby
Add recordsBuild, upload, or add manually
Estimated results
Nearby consumers9,420
Owner occupied7,110
Ready to save to a list1 audience
Find consumers

Built Into the Platform

Everything you need to run direct mail faster.

Built in tools help your team keep data clean, organize audiences, automate workflows, and send at any scale.

Free Address Verification

Verify and standardize addresses before production so obvious deliverability issues can be caught earlier.

Flexible Scheduling

Build the campaign now and choose when it should move forward so timing stays in your control.

One Piece or Bulk

Send one personalized piece or scale to thousands through the same workflow.

Unlimited Tags & Custom Fields

Tag every contact and build out custom fields with no cap so you can organize your list your way.

Bulk Import & Export

Move contacts in and out in bulk whenever your list needs to sync with another system.

API Access

Test and live API keys are included on paid plans so you can automate orders from your own systems without extra setup.

Dashboard & Mail Tracking

See direct mail performance in one place.

Monitor campaign activity, mail performance, order status, and response metrics from one operating view.

  • Track spend, mail volume, delivery status, speed, and address quality.
  • See active and future orders along with the templates and campaigns your team uses most.
  • Review response metrics including responders, response rate, phone calls, and QR scans.
Open Letter Connect dashboard and mail tracking image

Multi-Touch Campaigns

Build complete direct mail campaigns.

Create a coordinated campaign with multiple sends, different mailpieces, and the timing between each touch built into one workflow.

  • Create a full campaign around one audience and one objective.
  • Mix different mail formats throughout the same campaign.
  • Set the cadence once so every touch stays on schedule.
Three step multi touch direct mail campaign illustration

Response Tracking

See exactly what your mail is driving.

Measure calls, scans, and visits so you can prove performance, compare campaigns, and scale the mailpieces that generate action.

  • Track calls with dedicated campaign phone numbers.
  • Measure QR code engagement by campaign and recipient.
  • Use shortened OLM links to track visits from every mailpiece.
Response tracking analytics dashboard image

Run direct mail from one connected platform.

Build the audience, create the mailpiece, launch the campaign, and measure response in one place.

  • Trusted by 1,000+ companies
  • 100M+ pieces mailed
  • 2 day production available
  • 5.0 customer rating