Open Letter Marketing

High-Impact Real Estate Postcards That Get Sellers Calling You Back

Maximize your deal flow with postcards designed specifically for real estate investors and agents. Not all postcards are created equal. At Open Letter Marketing, we create precision-targeted postcards that deliver higher response rates, faster turnaround, and better ROI than generic mail houses.

Floating Postcard design for real estate investors

Why Real Estate Postcards Work

They cut through digital noise, land directly in a homeowner’s hands, and create a tangible touchpoint that drives action. Real estate postcards are one of the most powerful direct-to-seller tools in your arsenal:

Immediate impact

Bold, professional designs that sellers actually notice

Cost-effective

Reach thousands of prospects without breaking your budget

Proven results

Investors consistently report higher conversions vs. cold calls or email alone

When designed and delivered correctly, postcards:

Generate motivated seller leads

Reinforce multi-touch campaigns

Reach absentee and distressed property owners

Build instant credibility in competitive markets

OurResultsSpeak for Themselves

Hear from our clients:

Features	OLM Real Estate Postcards	Standard Printers
Investor-Focused Designs	Templates tested for seller response	Generic layouts
Personalization	Handwritten fonts, real-ink, merge fields	Limited
Speed	2-day average turnaround	1–2+ weeks
Coaching	Free expert coaching for investors	None
Tracking & Analytics	Response tracking + ROI reports	Print & pray
Customer Service	Personalized, responsive support	Ticket queues

Postcards for Every Investor

Choose the right format to match your goals:

Small Postcards

Make a great first impression with  your prospects with our small,  first-class postcards.

Large Postcards

Leave an even BIGGER first impression with your prospects using our large postcards.

ROS Postcards

Provide an instant cash offer on a postcard using our proprietary offer system.

Streetview Postcards

Capture your prospect’s attention with a Streetview image of their property.

Small Postcards

Make a great first impression with  your prospects with our small,  first-class postcards.

Large Postcards

Leave an even BIGGER first impression with your prospects using our large postcards.

What Investors Say

Trusted by 1,000+ real estate professionals. Recognized by Inc. 5000 as one of America's fastest-growing private companies.

Fast, responsive, friendly, and effective support! Every campaign has been smooth and successful.

I've uploaded my lists, used OLM postcards, and I'm already seeing responses. The designs are powerful for investors.

Trusted by Real
Estate Professionals

ROI Generated for
Clients

Recognized by
Inc.

How It Works

Getting started with postcards is simple:

Pick Your Design

Choose from tested, high-converting templates

Target Your List

Build custom lists with our advanced tools

Launch Campaign

We print, stamp, and mail for you

Track Results

Review performance analytics and optimize ROI

Why This Free Call Could Be the Key to Your Next Deal

This isn’t just a consultation — it’s a strategy session to give you clarity on where to focus, how to scale, and how to close more deals. You’ll leave with practical steps tailored to your market.

Market Evaluation - Spot motivated sellers and common roadblocks in your area.

Tech Enhancements - Simple tools (call tracking, CRM, automation) to save time and boost results.

Mailer Strategy - Discover which postcard designs and headlines drive the most calls.

Performance Review - Quick audit of past efforts with tweaks for higher ROI and scalability.

List-Building Guidance - Learn high-converting segments: absentee owners, vacants, preforeclosures, and more.

Free Resources - Scripts, contracts, checklists + 1,500 free leads to kickstart your next campaign.

Frequently Asked Questions

Direct mail commands 80–90% open rates, vastly outperforming email, which sees just 20–30%. Plus, campaigns involving postcards report response rates of 4–9%, versus under 1% for most digital channels. That means postcards reliably deliver attention and action—making them a potent tool for real estate investor outreach.

Personalization (e.g., merge fields, real‑ink fonts) consistently lifts engagement and response.

Most investors see best results with multi‑touch sequences (3–6 touches) to prime response.

ROI varies by list quality and offer, but investors often report higher ROI than single‑channel digital alone.

Track response rates, call volumes, conversions, and attribution by list and creative to optimize ROI.

Yes—while general direct mail among real estate averages around 3.3% response rate, investor‑focused, multi‑touch postcard campaigns typically range between 4% and 9%, depending on targeting, message, and follow‑up strategy.

Physical mail stands out, is harder to ignore, and builds trust through tangible touch points.

With the right partner, turnarounds can average ~3 days from approval to in‑the‑mail.

Yes. Expert guidance helps with messaging, list strategy, and cadence to maximize outcomes.

Pick a design, target your list, launch your campaign, then track results—our team can support every step.

Ready to elevate your strategy?

Ready to generate more motivated seller leads with postcards that actually work?