Be the Roofer That Stands Out
Direct Mail Marketing for Roofers
Roofing leads go cold fast. With OLM, your mailers reach homeowners in just 2 days — while competitors are still knocking doors. Our direct mail campaigns put you in front of the right homeowners and drive the calls, inspections, and signed contracts your business needs.
Why Top Roofing Companies Rely On Direct Mail
Homeowners scroll past ads every day—there's too much digital noise, too many pop-ups, and too many brands fighting for attention. But they still check their mailbox. Direct mail gives roofers something digital can't: attention that lasts, trust that feels personal, and leads that turn into contracts.
Mail Gets Seen — Not Scrolled Past
Homeowners ignore ads, block calls, and skip sponsored posts. But your postcard sits on the kitchen counter for days—reminding them who to call when the roof leaks or the next storm hits.
Higher ROI Than Digital Ads
While roofers spend hundreds on PPC clicks that never call back, direct mail delivers qualified homeowners who are actively thinking about repairs or replacements resulting in contracts, not just “leads.”
Speed That Matches Storm Demand
When a storm hits, timing is everything. OLM gets your mailers into mailboxes within 48 hours, so you’re the first roofer homeowners think of.
Target Only the Right Homes
Use storm-path data and high-equity homeowner lists to reach the homes most likely to need roofing services—no wasted spend, just targeted mail to the right neighborhoods at the right time.
Mailer Samples for Roofing Companies
See the proven designs roofers are using to generate calls and inspections
Discover What Top Roofing Companies Are Doing To Win More Jobs. Get Free Report
Before you invest a dollar in marketing, see what's actually working for roofing companies in 2025.
Free Download: Roofing Industry Marketing Report
Inside this complimentary report, you'll discover:
Average ROI roofers are getting from direct mail vs. Facebook & Google Ads
Real campaign numbers — cost per call, cost per booked inspection, cost per contract
Highest-converting postcard + letter styles used after storm events.
Best-performing homeowner targeting lists (age of roof, storm damage zones, insurance claim neighborhoods)
How top roofing companies are automating follow-up and staying top-of-mind
Enter Details To Get Free Roofing Marketing Report
Why Roofers Choose Open Letter Marketing
Targeted Data
We’ll find qualified, highly targeted lists of homeowners most likely to need roofing services.
With real-time insights, you’ll know which homeowners are engaging with your offer
Tracking
Pull a phone number dedicated to your campaign, so you’ll know how many jobs your mailers generated.
Speed to lead is everything after a storm—your campaign goes out fast.
A dedicated Marketing Coach helps with design, messaging, and data strategy.
Stay top-of-mind with sequences of postcards, letters, and follow-ups that convert.
How It Works
Use storm-path data and homeowner lists to reach the neighborhoods that need you most.
Bold postcards, personalized letters, and handwritten-style notes make your message impossible to ignore.
We print, ship, and deliver in as little as two days—while QR and call tracking show you real results.
Turn Every Neighborhood Into New Roofing Leads
Inspections
Mailers with strong offers drive immediate homeowner response.
Storm Events
Deploy fast campaigns within 48 hours of hail, wind, or rain events.
Trust
Direct mail feels local and personal, positioning you as the go-to roofer.
Mind
Automated multi-touch sequences nurture homeowners into calling you first.
Ready to Grow Your Roofing Business With Direct Mail?
Let OLM design a campaign that brings in more calls, inspections, and roofing contracts