You’ve decided to use postcards in your multi-touch campaigns. You want to add a little variety to get the attention of your audience. Your next question is what size you should select for your postcard marketing. While there is no right or wrong answer, large and small postcards not only look different but have different purposes.
Large postcards are over-sized, ensuring they grab attention. They are always sent out with Standard Class mail (5-20 day, usually about 7). Just imagine someone gets their mail and they see these big postcards in the stack. They are more likely to pull them out and read them instead of just tossing them aside.
You can make these oversized postcards stand out even more with bold colors, handwritten or professional fonts, and heavy stock. The options chosen allow your message to stand out. At the same time, they are economical to send out as part of your overall campaign.
Small postcards also have an important place in your marketing campaign. They are always sent out First Class (1-3 Days, and receive return mail) At 4.25” x 5.5”, they are compact but durable. These postcards are also less expensive to send out while still having design options for the highest response rate. They are ideal if you want to keep your initial message short and sweet while still getting your name out there. These small postcards are also great for testing out new markets and for mass mailings.
When you choose to send out postcards from Open Letter Marketing, you can’t go wrong with either large or small products. You can merge your list and have these postcards printed and ready to send out. They can be set to go out in batches to maximize your time.
Don’t forget to consider the Google Street View Postcard, which will have an immediate impact on your response rate. With this personalized approach, you can use either large or small postcards with a street view of the address of the recipient. It grabs attention and adds a personal touch to your message.
If you want to find out how to add postcards to your marketing campaigns and determine which size works best for your goals, contact Open Letter Marketing at 978-269-0245.