Tag Archives: handwritten letters

Postcards or Letters: Which Mailer is better for you?

What should I send out to potential sellers, postcards or letters? If you’re asking this question, you’re not alone. It’s one we get all the time and we’re ready to give you a thorough answer. Read on below for our take on what kind of response you’ll get with each type of mailer and which […]

Why your Yellow Letters are underperforming

If you have ever browsed the Open Letter Marketing website it wouldn’t take you long to figure out that we do not carry yellow letters. This is why: When yellow letters were first designed (over a decade ago) they were unique, and therefore, effective in getting your prospect’s attention. However, with the competition in today’s […]