Spring Mailing: Things to Consider

Each season presents its own opportunities and challenges, but you can benefit if you know how to create a multi-touch campaign that takes these things into consideration. As you plan your spring mailings, take time to consider a few factors.

People are Busier

It’s almost like coming out of hibernation. After being stuck inside during the cold, dreary winter, everyone wants to get out and enjoy the springtime. Even with the pandemic right now and many people staying at home, they are likely to be more active. They may be online more often to socialize, or they may find things to do outside as long as they are away from people. Those families with kids are spending more time helping with school or keeping the little ones occupied. If they plan to sell their home, they may be working on renovations and repairs, even if it means doing it themselves.

People are Ready to Sell

Those who had plans to move and sell their home before the pandemic may still be ready to follow through. They may have a new job or be moving to be closer to family, but they will want to move before school starts in the fall. They are ready to sell now, but they may be afraid of what that means with COVID-19. You can use your spring mailers to reassure them and offer to help them through this difficult time.

More Competition

Real estate agents know that now is the busy season. They won’t get this time back, regardless of what else is going on in the world today. They will be looking for leads, searching for homeowners who are ready to sell or must because of finances or other obligations. More competition means you have to step up your game.

Create mailings that get attention.

·         Decide how many mailings you want in your multi-touch campaign. It can take up to five contacts to get a response.

·         Consider using bright colors for your envelopes to coordinate with the spring theme.

·         Postcards are a great way to connect with busy people, and they get a good rate of response.

If you want to know more about creating a winning direct mail campaign this spring utilizing the right tools, contact Open Letter Marketing at [email protected] or 978-269-0245.

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