Open Letter Marketing Blog

Exciting News and Giveaway Information

December 1, 2017

Hi there, We wanted to create a platform to host industry related information as well as provide up to date changes and features that happen at Open Letter Marketing.  We are hoping that these news letters will provide useful information on Direct Mail, Open Letter Marketing, and Real Estate related topics! Now without further ado here are some awesome updates and giveaway information to look forward to! Open Letter Marketing/ Call Porter Giveaway! Don’t miss out on this awesome opportunity. Open Letter Marketing and Call Porter are joining forces to create an awesome Real Estate Investor Giveaway! -10,000 mailers from OLM – 4 months of call service from Call Porter – CRM created for you – Coaching by the owners of OLM & Call Porter : Seasoned REI’s, Justin Silverio and Ryan Dossey Keep an eye one our Facebook page for more information! Updates to come. @openlettermktg is on Instagram! We wanted a platform to show our customers...

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The Case Against Yellow Letters

September 28, 2016

Looking for Above Average Results? It’s Time For A Marketing Overhaul!! Fellow investors, we need to talk. I have no doubt that most, if not all of you have either used or considered using “Yellow Letters” in your business.  The name has been around for some time and through great advertising, has been used synonymously with direct mail marketing.  It’s not surprising that most investors rely on yellow letters as the go-to direct mail product, but I challenge you to consider the fact that just because everyone else is doing it, doesn’t mean that you should. In actuality, the fact that “everyone else is doing it” is one of the key reasons why you probably DON’T want to use it in your business. When the handwritten yellow letter was born, it was unique.  Although I was not an investor at the time, I don’t doubt that this product worked well. ...

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