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Campaigns

Individually-Designed Mailing Campaigns

Open Letter Marketing aims to make your life easier. As investors ourselves, we’ve created hundreds of campaigns and have learned through experience what works and what does not. And because we want you to be as successful as possible, we’ve compiled a number of preassembled campaigns for you to take advantage of. Already know what works for you? Then Create Your Own campaign in a few simple steps so you can focus your attention on other areas of your business, and feel confident that your mailings have been taken care of!

Consistency (or lack of it) can make or break your marketing momentum. Our mailing campaigns will take the preparation, organization and the responsibility of remembering to send more mailers out of your hands and into ours. You'll find that most of your responses will come after mailing your prospects multiple times.  This is due to a number of reasons, however, the three main factors are as follows:

  1. Timing
  2. Circumstance
  3. Brand Recognition

First, the timing of your mailing may not always align with your prospects’ timing to sell. So if you stop mailing after your first round of mailers, you will be missing out on a lot of potential deals. Second, circumstances will change as time goes on. Your prospect may become motivated after a job loss, inheritance, change of marital status, etc. so you will want to ensure that you capture their attention as those life events occur. Finally, most people feel more comfortable taking action with a company they’ve come to recognize. Mailing them multiple times will create brand recognition. Your prospects will become more familiar with your name and company as they receive more mailers.  When the time comes to sell, your company’s name will be synonymous with “sell your house” and you will be the first person they think to call. The largest companies, including Coca-Cola and Nike, use this strategy. Even though they are very well known, they understand that continuous advertising is important for brand recognition and increasing the chances that consumers will think of and purchase one of their products first.