It’s no secret that direct mailing works, it’s a marketing and advertising method that has been used as long as we’ve had mail, and it continues to provide great returns for investors. While it is a consistent way to get the attention of new and regular prospects, we are always looking for great ways to share our message. We’ve compiled some fun ways to combine new and fresh ideas with tried and true techniques for the new year.
Fresh Lists – New to direct mail? No problem! We offer premium lead list services. Whether you’re new to your industry, or are just looking for some fresh contacts, our lead lists will introduce you to a whole new prospect base!
Clean Up Those Lead Lists – Before you send anything out, you want to make sure you’re sending your mailers to viable leads. Our list scrubbing service will not only correct address errors, but it will notify you of vacant properties, address changes, and more!
Ringless Voicemail – Dropping a personal message into your customer’s voicemail box for them to listen to at their convenience is a great add-on to traditional direct mailing. Ringless voicemail allows you to craft a message, and have it delivered to your customer’s phone. Estimates show ringless voicemail combined with direct mail increase response rates by over 400%!
Keep a Traditional Touch – High tech is fun, but one of the things that prospects frequently report appreciating in real estate companies that they work with is when they feel like they have a relationship with the company. A handwritten letter, or a personal message from you can go a long way with both new and repeat clients. Utilize the prospect’s name as well, a little personalization goes a long way. .
Grab Their Attention – Postcards are a great way to grab people’s attention. Eye-catching designs on high quality card-stock get the message across quickly and efficiently. Add handwritten fonts to create a personal connection.
Take it Digital – Combine direct mailing efforts with your digital marketing. Make sure that your website and social media are up to date with any offers you’re sending out via direct mail, and put your website information on your mailings. Combining traditional and digital marketing is cost effective, and connects to a larger audience.
Utilize a Direct Mail Service – They’re cost effective, efficient, and allow you to do what you do best -your job. Direct mail services take the hassle and the guesswork out of direct mailing.