“No one reads print ads anymore.” “Direct marketing is dead.” “Printed marketing materials for real estate investors just end up in the trash.” You’ve probably heard some variation of these sentiments before as someone advocates for digital marketing. While digital marketing has grown over the past few years, real estate direct mail isn’t dying. In […]
When creating direct mail pieces to send to their leads, many people focus on the content. While this is certainly important since you want to get your message across, images can enhance your mailers in several ways. Get Real One of the best ways to use images in a direct mailing is to include a […]
The professional email letter is one of the most popular up and coming products offered at Open Letter Marketing. It has a high open rate and is easy to read. It is designed like an email but sent out on paper in the mail like a traditional letter. How to Create a Professional Email Letter […]
You’ve heard the hype. “Direct mail is dead.” “No one looks at print mail anymore.” These doomsday predictors would have you believe that old-fashioned direct mail is done, and online marketing is the way to go. While online marketing should be an important part of an effective marketing strategy, it doesn’t replace direct mail. The […]
Each season presents its own opportunities and challenges, but you can benefit if you know how to create a multi-touch direct mail campaign that takes these things into consideration. As you plan your spring mailings, take time to consider a few factors. People are Busier It’s almost like coming out of hibernation. After being stuck […]
As a real estate investor, you’re always looking to find new prospects. Finding leads can be time-consuming. Find quality leads can be even more challenging. For this reason, tools like Listsource can help you focus more on converting leads instead of finding them. What is Listsource? Listsource is a resource that provides investors with specific […]
Understanding how pricing works can be confusing for customers. Open Letter Marketing wants to ensure our pricing is always transparent and easy to understand. Here is some information that will help you make the most of your direct mail marketing campaign to be more effective and save money. Save Money When You Do More In […]
You’ve probably heard more than once that colors affect moods. They can make you happy or sad, excited or calm. For direct marketing, that means that the color of your envelope can impact whether the person opens the mail and how receptive they are to what’s inside. If you’ve never thought about envelope color psychology, […]
When you receive a handwritten letter, you’re usually excited to see what the sender had to say. These letters feel more personal and the recipient will pay attention even when they know it is a marketing letter. Someone took the time to write to them, which creates a positive impression of the sender. The typography […]
Direct mail continues to be relevant even in the digital age of marketing. However, some aspects of direct mail become more popular while others fade away. Here is a look at what’s trending in direct mail for 2020. Handwritten Letters In an era of personalization online, it’s important for offline marketing to feel more personal […]
