Why Consistency is Key for Real Estate Direct Mail Success

Direct mail is one of the most successful advertising there is, even more effective than social media marketing! But to make it work successfully for you, there is one factor you can’t ignore—consistency. Below we’ll outline the three ways consistency in your campaigns will be key in your direct mail success! Consistency in Mailing Consistency […]

5 Key Factors for Direct Mail Success

Are you taking steps to make your direct mail campaign a success? Open Letter Marketing has been in the game for awhile now and we’ve found out what it takes to level up. Several factors are listed below that contribute to campaign success. Interested? Check out the 5 key factors for direct mail success below. […]

Real Dealz 197 Transcript: How To Effectively Use Direct Mail In Today’s Market w/ Justin Silverio

Announcer:        Welcome to the Real Dealz Podcast! The consistently #1 real estate investing podcast on iTunes. This is the place to be in order to transform yourself from a hopeful investor to a highly skilled deal finder. Now, without further ado, let’s get into the show. [singing 00:00:20] Tucker:                 What is up everybody out there […]

Postcards or Letters: Which Mailer is better for you?

What should I send out to potential sellers, postcards or letters? If you’re asking this question, you’re not alone. It’s one we get all the time and we’re ready to give you a thorough answer. Read on below for our take on what kind of response you’ll get with each type of mailer and which […]

Why your Yellow Letters are underperforming

If you have ever browsed the Open Letter Marketing website it wouldn’t take you long to figure out that we do not carry yellow letters. This is why: When yellow letters were first designed (over a decade ago) they were unique, and therefore, effective in getting your prospect’s attention. However, with the competition in today’s […]

Feeling the Love for Direct Mail

  We Love our customers and Real Estate family: With Valentine’s Day just around the corner we wanted to show some love to all of our customers and everyone involved in our direct mail and real estate family. We always appreciate our customers and love getting feedback, advice, and ideas from people who are using us for direct […]

New Year, New Direct Mail Products and Updates

Investor Spotlight, and Blog Update We are so stoked to share that we are starting a new blog segment for the New Year called: The Investor Spotlight. These articles will feature successful investors who have made deals using our direct mail products. These articles will include details on their deals like projected profit, important aspects of […]

Exciting News and Giveaway Information

Hi there, We wanted to create a platform to host industry related information as well as provide up to date changes and features that happen at Open Letter Marketing.  We are hoping that these news letters will provide useful information on Direct Mail, Open Letter Marketing, and Real Estate related topics! Now without further ado […]

The Case Against Yellow Letters

Looking for Above Average Results? It’s Time For A Marketing Overhaul!! Fellow investors, we need to talk. I have no doubt that most, if not all of you have either used or considered using “Yellow Letters” in your business.  The name has been around for some time and through great advertising, has been used synonymously […]