USPS postal rates have increased once again. It’s important to know how this increase will impact your marketing efforts and what you can do to save money. Details on the Increase USPS announced that First-Class Mail Metered Letters and Postcards will go up by one cent. The rates for Priority Mail and Priority Mail Express […]
A lead list is a critical component to your marketing campaign. However, it only works as far as how accurate it is. Keeping it clean and up to date is one of the most important tasks for any real estate investor. However, it can also be time-consuming unless you have the right tools. List Scrubbing […]
When you send out bulk real estate investment direct mailings, you can expect that not every piece will be delivered. Don’t just toss that item in the trash when it comes back undeliverable. Instead, get it ready to send out correctly the next time. You never know when one of those undeliverable pieces of direct […]
We know you’re busy and time is precious. We offer the option to call us during regular business hours or fill out the web form for us to contact you. We also offer a Live Chat where you can get your questions answered when it’s convenient for you. Follow us on Facebook where you can […]
You want to make the most of your online and direct mail marketing efforts as you work on your investments. The Investor Hub system with Open Letter Marketing allows you to be more efficient by keeping everything in one centralized dashboard. If you’re not convinced this system is right for you, consider the benefits. Optimize […]
When you send out hundreds or thousands of direct mailing pieces, you may wonder if a return address is necessary. As you design your postcard or handwritten letter, you may wonder if there is any value in a return address. Here is the answer to that question. What a Return Mail Address Does The purpose […]
You’ve read those long letters that come to your mailbox with real estate direct mail campaigns. They drone on and on, telling a complex backstory before they finally get to the point and tell you what they want you to do. How often do you even finish reading those letters or emails? While Google rewards […]
Consistency is critical in marketing. It can define your level of success with any campaigns. It’s important to understand what consistency means and what power it has. Consistency in marketing happens in two ways and both are important. First, there is brand consistency. Every part of your marketing campaigns has a similar feel. You may […]
You’ve decided to use postcards in your multi-touch campaigns. You want to add a little variety to get the attention of your audience. Your next question is what size you should select for your postcard marketing. While there is no right or wrong answer, large and small postcards not only look different but have different […]
Postcards are an effective, easy way to contact potential clients with direct mail. They are simple and inexpensive. Postcards also have a good read rate and ROI, which is important when considering your marketing strategy. If you’ve decided to add postcards to your multi-touch campaign, the next decision is to use handwritten or professional postcards. […]
