With social media, email newsletters and other online marketing tools, you may think old-fashioned direct mail is dead. However, that couldn’t be further from the truth. Direct mail campaigns are just as relevant today and may even be more valuable if you want to stand out from the competition. Studies have come up with some […]
As a real estate investor, you’re always looking for ways to find more leads. And not just any leads, but those that convert into deals. Driving for dollars is one way you can get quality leads. It’s a valuable method for investors just starting out and have a lot of time but no money, but […]
We always love hearing from our customers, so you can imagine how thrilled we were to hear from none other than J Scott! Listen in to learn about the success J has found with us here at Open Letter Marketing. J Scott is an entrepreneur, investor, advisor, and co host of the BiggerPockets Business Podcast. […]
You’ll hear the terms “batching” and “mailings” when discussing direct mail marketing campaigns. These two terms are different, but they can work together once you understand what they mean. Batching and Mailings A mailing is the number of mailers you want to send out in a marketing campaign. For instance, a three-mailer campaign means you’ll […]
The more times you interact with a prospect, the more likely they will respond with positive results. A multi-touch campaign is more effective for reaching leads than just a single mailer. However, you can also enhance your campaign by using the right tools. List Scrubbing You’re wasting time and money when you send out mailers […]
It’s surprising the number of businesses that don’t have a logo for their marketing campaigns. They may use a generic look for ads. Maybe they’re hoping to save money or they just haven’t been inspired to come up with an idea that represents the company. When it comes to online or offline advertising, you may […]
List scrubbing is an important part of any marketing campaign. If you’ve never considered this service, you may not realize how much money you’re wasting with your direct mail and how much you could save in the future. This service scrubs lists for the following: · Vacant Mailing Addresses · […]
Real estate probates are a great niche to invest in. However, many real estate investors find probates to be a very challenging niche. In general, probate prospects are sensitive and grieving…so what is the best way to reach out to them? The answer is direct mail and we’ll tell you why. Unintrusive Your prospects are […]
When you create a direct mail campaign, one of the decisions you must make is how you will mail it. Will you send it with First Class postage or by Standard Class postage? These two choices vary in pricing and other features, so it’s important to know the difference. Delivery First Class is the fastest […]
Ever see one of those ads pop up while you’re browsing online? Wouldn’t it be awesome if you could get directly in front of the eyes of the people whose houses you want to buy? Cue IP Marketing… IP Marketing enables companies to be able to deliver banner ads to prospects by searching for their […]