Targeted Mail Direct mail works best when it’s targeted to the right audience. Lead generation tools allow you to track potential sellers based on behavior and not just on location. This feature increases the likelihood that the person you’re sending the mail to will be more motivated to sell and therefore more interested in your […]
One of the easiest ways to increase conversions for your direct mail campaigns is by personalization. When you personalize your mailers, it increases the likelihood that they will get opened and read. Here are a few reasons you might want to take the time for personalization with your next campaign. 1. Clients Feel Special When […]
When it comes to direct to seller marketing, you’ll discover several important components. The headline captures the attention of your audience, while the format keeps them from getting bored. Bullet lists hold their interest as they skim and stories involve their emotions. However, one of the most important parts of any marketing, including direct mail, […]
While we all know that direct mail is a great way to connect with a large number of potential prospects without breaking the bank, how do we decide the best way to relay your information? From postcards and flyers to handwritten and professional letters, there are a variety of direct mail options to connect you […]
It’s no secret that direct mailing works, it’s a marketing and advertising method that has been used as long as we’ve had mail, and it continues to provide great returns for investors. While it is a consistent way to get the attention of new and regular prospects, we are always looking for great ways to […]
We’ve made it our business at Open Letter to help you get the most out your direct mail throughout the year. Things are a bit different during the holidays, so how should you change your strategies to ensure that you’re still getting maximum impact with your campaigns? Take a look at the following seven steps […]
There are many variables to making a great direct mail marketing campaign. When it comes to direct mail there a handful of things that can be overlooked or done incorrectly in a campaign rendering them less successful. Open Letter Marketing is here to help by showing you some of the top direct mail marketing mistakes […]
With so many terms specific to direct mail, things can get a little complicated. Let us help you understand our language! Below we’ve made a little glossary of the most used direct mail terms. Hope this helps! #10 Envelope- a business sized envelope which measures 4 1/8 x 9 ½ inches (Used for a professional […]
We’ve made it our business to equip you with the right tools to reach the summit of the Direct Mail Mountain like a pro. Keeping the following four steps in mind as you build your campaign will give you the understanding to level up on the competition. We even made a handy infographic to illustrate […]