You’ve probably heard more than once that colors affect moods. They can make you happy or sad, excited or calm. For direct marketing, that means that the color of your envelope can impact whether the person opens the mail and how receptive they are to what’s inside. If you’ve never thought about envelope color psychology, […]
Direct mail continues to be relevant even in the digital age of marketing. However, some aspects of direct mail become more popular while others fade away. Here is a look at what’s trending in direct mail for 2020. Handwritten Letters In an era of personalization online, it’s important for offline marketing to feel more personal […]
One of the challenges every business faces with direct mail marketing is returned or undelivered mail. It’s costly to send out mail that doesn’t reach the intended recipient. However, when you understand why mail is returned, it can help you take steps to prevent wasting money in your future direct mail marketing campaigns. Tip: Returned […]
When sending mail to prospects during the holiday season, you don’t want to see your conversion rate drop. It’s important to consider the following to ensure your mail is read and still gets good results during the busy holiday season. Lengthier Turn-around Time The US postal service deals with a lot more mail between Thanksgiving […]
With social media, email newsletters and other online marketing tools, you may think old-fashioned direct mail is dead. However, that couldn’t be further from the truth. Direct mail campaigns are just as relevant today and may even be more valuable if you want to stand out from the competition. Studies have come up with some […]
As a real estate investor, you’re always looking for ways to find more leads. And not just any leads, but those that convert into deals. Driving for dollars is one way you can get quality leads. It’s a valuable method for investors just starting out and have a lot of time but no money, but […]
We always love hearing from our customers, so you can imagine how thrilled we were to hear from none other than J Scott! Listen in to learn about the success J has found with us here at Open Letter Marketing. J Scott is an entrepreneur, investor, advisor, and co host of the BiggerPockets Business Podcast. […]
You’ll hear the terms “batching” and “mailings” when discussing direct mail marketing campaigns. These two terms are different, but they can work together once you understand what they mean. Batching and Mailings A mailing is the number of mailers you want to send out in a marketing campaign. For instance, a three-mailer campaign means you’ll […]
The more times you interact with a prospect, the more likely they will respond with positive results. A multi-touch campaign is more effective for reaching leads than just a single mailer. However, you can also enhance your campaign by using the right tools. List Scrubbing You’re wasting time and money when you send out mailers […]
It’s surprising the number of businesses that don’t have a logo for their marketing campaigns. They may use a generic look for ads. Maybe they’re hoping to save money or they just haven’t been inspired to come up with an idea that represents the company. When it comes to online or offline advertising, you may […]