Data is critical to the success of your marketing efforts. When you have incorrect data, your marketing will fail. Here are a few strategies to apply with Excel data columns to improve your success rate. Create Multiple Address Columns Make sure you keep the street address separate from the city and state. For the street […]
You’ve probably seen those handwritten letters, maybe even used them with your own leads. The letters use a handwritten font to send a personalized message to homeowners. Open Letter Marketing’s newest product takes this idea a step further to provide a unique touch to all your mailings. What is the Auto Pen Letter? The Auto […]
Think about how many pieces of mail go out each year to the same prospects. Yours isn’t the only message being sent to your intended audience. If you want to stand out from the crowd, and especially your competition, you’ve got to find a way to be unique. Fortunately, Open Letter Marketing offers some distinct […]
Every lead is valuable, which is why you never want to dismiss any that are on your lead lists. However, some leads are more likely to convert – or at least sooner than others. What Makes a High-Quality Lead? A lead that is defined to be high-quality is one that is most likely to convert. […]
2020 was an unprecedented year. Unfortunately, many of the problems of last year haven’t magically disappeared for 2021. You may wonder if you should continue your direct mail marketing efforts this year. Real estate is in a much different place than it was at the beginning of last year. Maybe you’re wondering where and how […]
As a real estate investor, you’re always in the market for new strategies to help you gain more clients and improve your leads. The ROS Product from Open Letter Marketing is another option to help make you successful. Here is how it can help you stand out from the competition. What is the ROS Mailer? […]
Did you know that over 5.3 million homes were sold in 2019? That information is according to the National Association of Realtors (NAR). An even more important question for you is how many of those homes were still on your lead lists in 2020? Wasted Dollars If you have set up a direct mail campaign […]
When creating real estate direct mail marketing campaigns, especially multi-touch campaigns, you may have a tendency to send out to everyone on your list. A common myth is that you should always market to all prospects, but this is often counter-productive. Here’s a quick look at why and who you should focus on. Consider the […]
USPS postal rates have increased once again. It’s important to know how this increase will impact your marketing efforts and what you can do to save money. Details on the Increase USPS announced that First-Class Mail Metered Letters and Postcards will go up by one cent. The rates for Priority Mail and Priority Mail Express […]
A lead list is a critical component to your marketing campaign. However, it only works as far as how accurate it is. Keeping it clean and up to date is one of the most important tasks for any real estate investor. However, it can also be time-consuming unless you have the right tools. List Scrubbing […]