Batching vs. Mailing – Why You Need to Know the Difference

You’ll hear the terms “batching” and “mailings” when discussing direct mail marketing campaigns. These two terms are different, but they can work together once you understand what they mean. Batching and Mailings A mailing is the number of mailers you want to send out in a marketing campaign. For instance, a three-mailer campaign means you’ll […]

How to Add Tools to Enhance a Multi-Touch Campaign that Fits Your Business

The more times you interact with a prospect, the more likely they will respond with positive results. A multi-touch campaign is more effective for reaching leads than just a single mailer. However, you can also enhance your campaign by using the right tools. List Scrubbing You’re wasting time and money when you send out mailers […]

Should You Use a Logo On your Direct Mail Letters?

It’s surprising the number of businesses that don’t have a logo for their marketing campaigns. They may use a generic look for ads. Maybe they’re hoping to save money or they just haven’t been inspired to come up with an idea that represents the company. When it comes to online or offline advertising, you may […]

First Class vs. Standard Mail – Which is Better for Your Campaign?

When you create a direct mail campaign, one of the decisions you must make is how you will mail it. Will you send it with First Class postage or by Standard Class postage? These two choices vary in pricing and other features, so it’s important to know the difference. Delivery First Class is the fastest […]

Why Direct Mail is More Effective than Other Marketing Channels

Targeted Mail Direct mail works best when it’s targeted to the right audience. Lead generation tools allow you to track potential sellers based on behavior and not just on location. This feature increases the likelihood that the person you’re sending the mail to will be more motivated to sell and therefore more interested in your […]