When you send out hundreds or thousands of direct mailing pieces, you may wonder if a return address is necessary. As you design your postcard or handwritten letter, you may wonder if there is any value in a return address. Here is the answer to that question. What a Return Mail Address Does The purpose […]
You’ve read those long letters that come to your mailbox with direct mail campaigns. They drone on and on, telling a complex backstory before they finally get to the point and tell you what they want you to do. How often do you even finish reading those letters or emails? While Google rewards online content […]
Consistency is critical in marketing. It can define your level of success with any campaigns. It’s important to understand what consistency means and what power it has. Consistency in marketing happens in two ways and both are important. First, there is brand consistency. Every part of your marketing campaigns has a similar feel. You may […]
You’ve decided to use postcards in your multi-touch campaigns. You want to add a little variety to get the attention of your audience. Your next question is what size you should select for your postcard marketing. While there is no right or wrong answer, large and small postcards not only look different but have different […]
Postcards are an effective, easy way to contact potential clients with direct mail. They are simple and inexpensive. Postcards also have a good read rate and ROI, which is important when considering your marketing strategy. If you’ve decided to add postcards to your multi-touch campaign, the next decision is to use handwritten or professional postcards. […]
“No one reads print ads anymore.” “Direct marketing is dead.” “Printed marketing materials just end up in the trash.” You’ve probably heard some variation of these sentiments before as someone advocates for digital marketing. While digital marketing has grown over the past few years, direct mail isn’t dying. In fact, the two don’t have to […]
When creating direct mail pieces to send to their leads, many people focus on the content. While this is certainly important since you want to get your message across, images can enhance your mailers in several ways. Get Real One of the best ways to use images in a direct mailing is to include a […]
The professional email letter is one of the most popular up and coming products offered at Open Letter Marketing. It has a high open rate and is easy to read. It is designed like an email but sent out on paper in the mail like a traditional letter. How to Create a Professional Email Letter […]
You’ve heard the hype. “Direct mail is dead.” “No one looks at print mail anymore.” These doomsday predictors would have you believe that old-fashioned direct mail is done, and online marketing is the way to go. While online marketing should be an important part of an effective marketing strategy, it doesn’t replace direct mail. The […]
Each season presents its own opportunities and challenges, but you can benefit if you know how to create a multi-touch campaign that takes these things into consideration. As you plan your spring mailings, take time to consider a few factors. People are Busier It’s almost like coming out of hibernation. After being stuck inside during […]