When was the last time you checked your lists to make sure they are accurate? Perhaps you’ve gotten some returned mail or maybe your response rate is down. If you’re not getting the follow-up you had hoped for, it might be time for a mid-year cleanup. List scrubbing can help you save money because you […]
No one likes to get an angry response to mailings they send out. Many would look at this as a failure, but it’s actually better than no response at all. Even a response showing you have inaccurate data is a good response. Maybe it’s time to look at those situations in a new way. As […]
If you’ve appreciated the OLM Autopen letters, you’re sure to be impressed with the Autopen postcards. These postcards are simple to use and are presorted and mailed through USPS directly, so you don’t have the extra step. Since they don’t have a barcode, they will look authentic, just like our other products. Personalize Your Postcards […]
As a real estate investor, you don’t want to overlook properties in probate. They have great potential because many heirs don’t want to be stuck with a property they don’t need. However, many investors shy away from probate properties because they are a challenging target. The possible sellers are grieving a great loss and may […]
If you have an affiliate program but it isn’t living up to its full potential, you might want to consider becoming a coach or mentor. In this role, you can teach and encourage others to maximize their results and earnings to benefit both of you. What Does a Mentor Do? An affiliate coach or mentor […]
William Wrigley Jr. is credited to the invention of direct marketing with his first mass mailing of Wrigley’s chewing gum. The story is intriguing in its own right, and it can provide valuable information that is still relevant today. Seizing an Idea Wrigley didn’t start out thinking about gum, as his first idea was soap. […]
Have you ever gotten one of those texts telling you about some product or service? Maybe you signed up for a rewards program and now you get texts about special offers and deals. As an investor, you may have thought, “Hey, why don’t I try marketing with text messages?” This is a great option, but […]
The country is in a unique position, one that hasn’t been seen for decades. Lumber has nearly tripled in price while inventory for buyers is almost nonexistent. As with any situation, change is coming. Real estate investors must be ready and begin building their brand in anticipation of change. Where Things Stand Now Inventory for […]
Data is critical to the success of your marketing efforts. When you have incorrect data, your marketing will fail. Here are a few strategies to apply with Excel data columns to improve your success rate. Create Multiple Address Columns Make sure you keep the street address separate from the city and state. For the street […]
You’ve probably seen those handwritten letters, maybe even used them with your own leads. The letters use a handwritten font to send a personalized message to homeowners. Open Letter Marketing’s newest product takes this idea a step further to provide a unique touch to all your mailings. What is the Auto Pen Letter? The Auto […]
