2020 was an unprecedented year. Unfortunately, many of the problems of last year haven’t magically disappeared for 2021. You may wonder if you should continue your direct mail marketing efforts this year. Real estate is in a much different place than it was at the beginning of last year. Maybe you’re wondering where and how to spend your marketing dollars.
Maybe your issue is more about how to approach real estate investment marketing. You may see the potential for investments in the current situation. The question is how to appeal to your intended audience when everyone is operating in crisis mode.
Direct Marketing Never Goes Out of Style
No matter what other fads come and go, direct mail marketing is here to stay. Now is the prime time to target your audience who are stuck at home. Direct mail is like riding your bike. When you stop pedaling, you’ll fall off. The same thing happens when you stop pedaling with your marketing. You’ll fall off the minds of your audience as they look to your competition who are still targeting them.
Now is the perfect time to start a new real estate direct marketing campaign or to ramp up your current one. People are motivated to sell for many different reasons. Some may be unable to stay in their current home while others may be trying to downsize for a simpler, less expensive lifestyle.
You can help them out, but it only works if they know who you are and what you have to offer. Open Letter Marketing can help you out. We feature a variety of products and services to make your marketing campaigns more successful. We keep adding new products that we recognize as valuable for our customers, such as ROS mailers, Autopen Letters, or postcards.
With so many options, it can be overwhelming, trying to decide where to put your focus and marketing budget. Our Customer Success team is ready to help you. One call, and we can help you choose the products and services which are the best fit. It only takes a few minutes, and you can start seeing amazing response results from your first campaign. Contact us at 978-269-0245.