Marketing directly to homeowners is the best strategy for today’s competitive housing market. Off-market deals are the winning choice for real estate investors. Bright MLS had the following to say about this topic: “Bright’s On/Off MLS Study reveals the median sale price for homes promoted through MLS was 16.98% higher than homes sold off MLS.” […]
Surprisingly, a large number of real estate investors don’t have a professional logo as part of their direct mail or other marketing strategies. They are often individuals who work with a team, but even companies may fail to create a true company logo to put on their marketing materials. For them, the question is, “Do […]
Postcards, handwritten letters, tri-fold flyers. So many options to choose from. How do you know which mailer is the best type for your real estate investment business? The answer isn’t as clear as you might like, but here are some guidelines to help you think through your choices. Letters Consider handwritten or professional letters from […]
If you’ve appreciated the OLM Autopen letters, you’re sure to be impressed with the Autopen postcards. These postcards are simple to use and are presorted and mailed through USPS directly, so you don’t have the extra step. Since they don’t have a barcode, they will look authentic, just like our other products. Personalize Your Postcards […]
When was the last time you checked your lists to make sure they are accurate? Perhaps you’ve gotten some returned mail or maybe your response rate is down. If you’re not getting the follow-up you had hoped for, it might be time for a mid-year cleanup. List scrubbing can help you save money because you […]
No one likes to get an angry response to mailings they send out. Many would look at this as a failure, but it’s actually better than no response at all. Even a response showing you have inaccurate data is a good response. Maybe it’s time to look at those situations in a new way. As […]
As a real estate investor, you don’t want to overlook houses in probate. They have great potential because many heirs don’t want to be stuck with a home or property they don’t need. However, many real estate investors shy away from probate properties because they are a challenging target. The potential sellers are grieving a […]
If you have an affiliate program but it isn’t living up to its full potential, you might want to consider becoming a coach or mentor. In this role, you can teach and encourage others to maximize their results and earnings to benefit both of you. What Does a Mentor Do? An affiliate coach or mentor […]
William Wrigley Jr. is credited to the invention of direct marketing with his first mass mailing of Wrigley’s chewing gum. The story is intriguing in its own right, and it can provide valuable information that is still relevant today. Seizing an Idea Wrigley didn’t start out thinking about gum, as his first idea was soap. […]
Have you ever gotten one of those texts telling you about some product or service? Maybe you signed up for a rewards program and now you get texts about special offers and deals. As an investor, you may have thought, “Hey, why don’t I try marketing with text messages?” This is a great option, but […]
