When you send out bulk direct mailings, you can expect that not every piece will be delivered. Don’t just toss that item in the trash when it comes back undeliverable. Instead, get it ready to send out correctly the next time. You never know when one of those undeliverable pieces of mail could be a […]
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You want to make the most of your marketing efforts as you work on your investments. The Investor Hub system with Open Letter Marketing allows you to be more efficient by keeping everything in one centralized dashboard. If you’re not convinced this system is right for you, consider the benefits. Optimize Your Leads Investor Hub […]
When you send out hundreds or thousands of direct mailing pieces, you may wonder if a return address is necessary. As you design your postcard or handwritten letter, you may wonder if there is any value in a return address. Here is the answer to that question. What a Return Mail Address Does The purpose […]
You’ve read those long letters that come to your mailbox with real estate direct mail campaigns. They drone on and on, telling a complex backstory before they finally get to the point and tell you what they want you to do. How often do you even finish reading those letters or emails? While Google rewards […]
“No one reads print ads anymore.” “Direct marketing is dead.” “Printed marketing materials for real estate investors just end up in the trash.” You’ve probably heard some variation of these sentiments before as someone advocates for digital marketing. While digital marketing has grown over the past few years, real estate direct mail isn’t dying. In […]
When creating direct mail pieces to send to their leads, many people focus on the content. While this is certainly important since you want to get your message across, images can enhance your mailers in several ways. Get Real One of the best ways to use images in a direct mailing is to include a […]
The professional email letter is one of the most popular up and coming products offered at Open Letter Marketing. It has a high open rate and is easy to read. It is designed like an email but sent out on paper in the mail like a traditional letter. How to Create a Professional Email Letter […]
You’ve heard the hype. “Direct mail is dead.” “No one looks at print mail anymore.” These doomsday predictors would have you believe that old-fashioned direct mail is done, and online marketing is the way to go. While online marketing should be an important part of an effective marketing strategy, it doesn’t replace direct mail. The […]
Each season presents its own opportunities and challenges, but you can benefit if you know how to create a multi-touch direct mail campaign that takes these things into consideration. As you plan your spring mailings, take time to consider a few factors. People are Busier It’s almost like coming out of hibernation. After being stuck […]