When you send out hundreds or thousands of direct mailing pieces, you may wonder if a return address is necessary. As you design your postcard or handwritten letter, you may wonder if there is any value in a return address. Here is the answer to that question. What a Return Mail Address Does The purpose […]
You’ve read those long letters that come to your mailbox with direct mail campaigns. They drone on and on, telling a complex backstory before they finally get to the point and tell you what they want you to do. How often do you even finish reading those letters or emails? While Google rewards online content […]
“No one reads print ads anymore.” “Direct marketing is dead.” “Printed marketing materials just end up in the trash.” You’ve probably heard some variation of these sentiments before as someone advocates for digital marketing. While digital marketing has grown over the past few years, direct mail isn’t dying. In fact, the two don’t have to […]
When creating direct mail pieces to send to their leads, many people focus on the content. While this is certainly important since you want to get your message across, images can enhance your mailers in several ways. Get Real One of the best ways to use images in a direct mailing is to include a […]
The professional email letter is one of the most popular up and coming products offered at Open Letter Marketing. It has a high open rate and is easy to read. It is designed like an email but sent out on paper in the mail like a traditional letter. How to Create a Professional Email Letter […]
You’ve heard the hype. “Direct mail is dead.” “No one looks at print mail anymore.” These doomsday predictors would have you believe that old-fashioned direct mail is done, and online marketing is the way to go. While online marketing should be an important part of an effective marketing strategy, it doesn’t replace direct mail. The […]
Each season presents its own opportunities and challenges, but you can benefit if you know how to create a multi-touch campaign that takes these things into consideration. As you plan your spring mailings, take time to consider a few factors. People are Busier It’s almost like coming out of hibernation. After being stuck inside during […]
As a real estate investor, you’re always looking to find new prospects. Finding leads can be time-consuming. Find quality leads can be even more challenging. For this reason, tools like Listsource can help you focus more on converting leads instead of finding them. What is Listsource? Listsource is a resource that provides investors with specific […]
When sending mail to prospects during the holiday season, you don’t want to see your conversion rate drop. It’s important to consider the following to ensure your mail is read and still gets good results during the busy holiday season. Lengthier Turn-around Time The US postal service deals with a lot more mail between Thanksgiving […]
With social media, email newsletters and other online marketing tools, you may think old-fashioned direct mail is dead. However, that couldn’t be further from the truth. Direct mail campaigns are just as relevant today and may even be more valuable if you want to stand out from the competition. Studies have come up with some […]