Category Archives: Uncategorized

When sending mail to prospects during the holiday season, you don’t want to see your conversion rate drop. It’s important to consider the following to ensure your mail is read and still gets good results during the busy holiday season. Lengthier Turn-around Time The US postal service deals with a lot more mail between Thanksgiving […]

With social media, email newsletters and other online marketing tools, you may think old-fashioned direct mail is dead. However, that couldn’t be further from the truth. Direct mail campaigns are just as relevant today and may even be more valuable if you want to stand out from the competition. Studies have come up with some […]

As a real estate investor, you’re always looking for ways to find more leads. And not just any leads, but those that convert into deals. Driving for dollars is one way you can get quality leads. It’s a valuable method for investors just starting out and have a lot of time but no money, but […]

It’s surprising the number of businesses that don’t have a logo for their marketing campaigns. They may use a generic look for ads. Maybe they’re hoping to save money or they just haven’t been inspired to come up with an idea that represents the company. When it comes to online or offline advertising, you may […]

List scrubbing is an important part of any marketing campaign. If you’ve never considered this service, you may not realize how much money you’re wasting with your direct mail and how much you could save in the future. This service scrubs lists for the following: ·         Vacant Mailing Addresses ·   […]

When you create a direct mail campaign, one of the decisions you must make is how you will mail it. Will you send it with First Class postage or by Standard Class postage? These two choices vary in pricing and other features, so it’s important to know the difference. Delivery First Class is the fastest […]

Ever see one of those ads pop up while you’re browsing online? Wouldn’t it be awesome if you could get directly in front of the eyes of the people whose houses you want to buy? Cue IP Marketing… IP Marketing enables companies to be able to deliver banner ads to prospects by searching for their […]

A single mailer in your direct mail campaign may provide results some of the time, but often it will just get tossed in the trash if not followed up. Even a second mailer may not yield the desired results you’re looking for. Statistics show that it can take four, five or even more mailers before […]

Investing in real estate has become a viable way to make a good income and even attain financial freedom. HGTV shows make it seem easy, but the reality is it takes a lot of work and time to find leads that will convert into investments. Batch skip tracing can make the task a lot easier […]