Category Archives: Uncategorized

Why You Should Still Use Direct Marketing in the Digital Age

With social media, email newsletters and other online marketing tools, you may think old-fashioned direct mail is dead. However, that couldn’t be further from the truth. Direct mail campaigns are just as relevant today and may even be more valuable if you want to stand out from the competition. Studies have come up with some […]

Should You Use a Logo On your Direct Mail Letters?

It’s surprising the number of businesses that don’t have a logo for their marketing campaigns. They may use a generic look for ads. Maybe they’re hoping to save money or they just haven’t been inspired to come up with an idea that represents the company. When it comes to online or offline advertising, you may […]

First Class vs. Standard Mail – Which is Better for Your Campaign?

When you create a direct mail campaign, one of the decisions you must make is how you will mail it. Will you send it with First Class postage or by Standard Class postage? These two choices vary in pricing and other features, so it’s important to know the difference. Delivery First Class is the fastest […]