Category Archives: News

Climbing the Direct Mail Mountain – Open Letter Marketing

We’ve made it our business to equip you with the right tools to reach the summit of the Direct Mail Mountain like a pro. Keeping the following four steps in mind as you build your campaign will give you the understanding to level up on the competition. We even made a handy infographic to illustrate […]

Why Consistency is Key for Real Estate Direct Mail Success

Direct mail is one of the most successful advertising there is, even more effective than social media marketing! But to make it work successfully for you, there is one factor you can’t ignore—consistency. Below we’ll outline the three ways consistency in your campaigns will be key in your direct mail success! Consistency in Mailing Consistency […]

5 Key Factors for Direct Mail Success

Are you taking steps to make your direct mail campaign a success? Open Letter Marketing has been in the game for awhile now and we’ve found out what it takes to level up. Several factors are listed below that contribute to campaign success. Interested? Check out the 5 key factors for direct mail success below. […]

Postcards or Letters: Which Mailer is better for you?

What should I send out to potential sellers, postcards or letters? If you’re asking this question, you’re not alone. It’s one we get all the time and we’re ready to give you a thorough answer. Read on below for our take on what kind of response you’ll get with each type of mailer and which […]

Exciting News and Giveaway Information

Hi there, We wanted to create a platform to host industry related information as well as provide up to date changes and features that happen at Open Letter Marketing.  We are hoping that these news letters will provide useful information on Direct Mail, Open Letter Marketing, and Real Estate related topics! Now without further ado […]

The Case Against Yellow Letters

Looking for Above Average Results? It’s Time For A Marketing Overhaul!! Fellow investors, we need to talk. I have no doubt that most, if not all of you have either used or considered using “Yellow Letters” in your business.  The name has been around for some time and through great advertising, has been used synonymously […]