Why Direct Mail is More Effective than Other Marketing Channels

Targeted Mail Direct mail works best when it’s targeted to the right audience. Lead generation tools allow you to track potential sellers based on behavior and not just on location. This feature increases the likelihood that the person you’re sending the mail to will be more motivated to sell and therefore more interested in your […]

4 Reasons to Personalize Your Mailers

One of the easiest ways to increase conversions for your direct mail campaigns is by personalization. When you personalize your mailers, it increases the likelihood that they will get opened and read. Here are a few reasons you might want to take the time for personalization with your next campaign. 1. Clients Feel Special When […]

How to Create a Call to Action That Converts in Your Direct Mail

When it comes to direct to seller marketing, you’ll discover several important components. The headline captures the attention of your audience, while the format keeps them from getting bored. Bullet lists hold their interest as they skim and stories involve their emotions. However, one of the most important parts of any marketing, including direct mail, […]