Author Archives: McKinley Crowley

Direct Mail Marketing Trends for 2020

Direct mail continues to be relevant even in the digital age of marketing. However, some aspects of direct mail become more popular while others fade away. Here is a look at what’s trending in direct mail for 2020. Handwritten Letters In an era of personalization online, it’s important for offline marketing to feel more personal […]

Things to Consider When Mailing During the Holiday Season

When sending mail to prospects during the holiday season, you don’t want to see your conversion rate drop. It’s important to consider the following to ensure your mail is read and still gets good results during the busy holiday season. Lengthier Turn-around Time The US postal service deals with a lot more mail between Thanksgiving […]

Why You Should Still Use Direct Marketing in the Digital Age

With social media, email newsletters and other online marketing tools, you may think old-fashioned direct mail is dead. However, that couldn’t be further from the truth. Direct mail campaigns are just as relevant today and may even be more valuable if you want to stand out from the competition. Studies have come up with some […]

Batching vs. Mailing – Why You Need to Know the Difference

You’ll hear the terms “batching” and “mailings” when discussing direct mail marketing campaigns. These two terms are different, but they can work together once you understand what they mean. Batching and Mailings A mailing is the number of mailers you want to send out in a marketing campaign. For instance, a three-mailer campaign means you’ll […]

How to Add Tools to Enhance a Multi-Touch Campaign that Fits Your Business

The more times you interact with a prospect, the more likely they will respond with positive results. A multi-touch campaign is more effective for reaching leads than just a single mailer. However, you can also enhance your campaign by using the right tools. List Scrubbing You’re wasting time and money when you send out mailers […]

Should You Use a Logo On your Direct Mail Letters?

It’s surprising the number of businesses that don’t have a logo for their marketing campaigns. They may use a generic look for ads. Maybe they’re hoping to save money or they just haven’t been inspired to come up with an idea that represents the company. When it comes to online or offline advertising, you may […]