Author Archives: Justin

Handwritten vs. Professional Postcards

Postcards are an effective, easy way to contact potential clients with direct mail. They are simple and inexpensive. Postcards also have a good read rate and ROI, which is important when considering your marketing strategy. If you’ve decided to add postcards to your multi-touch campaign, the next decision is to use handwritten or professional postcards. […]

Why Send Direct Mail as Part of Your Marketing Campaign

“No one reads print ads anymore.” “Direct marketing is dead.” “Printed marketing materials just end up in the trash.” You’ve probably heard some variation of these sentiments before as someone advocates for digital marketing. While digital marketing has grown over the past few years, direct mail isn’t dying. In fact, the two don’t have to […]

Direct Mail Statistics for Marketing in 2020

You’ve heard the hype. “Direct mail is dead.” “No one looks at print mail anymore.” These doomsday predictors would have you believe that old-fashioned direct mail is done, and online marketing is the way to go. While online marketing should be an important part of an effective marketing strategy, it doesn’t replace direct mail. The […]

Spring Mailing: Things to Consider

Each season presents its own opportunities and challenges, but you can benefit if you know how to create a multi-touch campaign that takes these things into consideration. As you plan your spring mailings, take time to consider a few factors. People are Busier It’s almost like coming out of hibernation. After being stuck inside during […]

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