You’ve probably heard more than once that colors affect moods. They can make you happy or sad, excited or calm. For direct marketing, that means that the color of your envelope can impact whether the person opens the mail and how receptive they are to what’s inside. If you’ve never thought about envelope color psychology, […]
When you receive a handwritten letter, you’re usually excited to see what the sender had to say. These letters feel more personal and the recipient will pay attention even when they know it is a marketing letter. Someone took the time to write to them, which creates a positive impression of the sender. The typography […]
Direct mail continues to be relevant even in the digital age of marketing. However, some aspects of direct mail become more popular while others fade away. Here is a look at what’s trending in direct mail for 2020. Handwritten Letters In an era of personalization online, it’s important for offline marketing to feel more personal […]